November 2023

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the…

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used…

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven…

Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the…

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements.…

Since the time the first ever commercial to be aired on television of Bulova Watch Company in July 1, 1941 many categories of advertisements have been formed. The advertisements have…